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Sustainability
Our Story
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NAVIGATE

Contact

Sustainability

Our Story

Shop

Home

NAVIGATE

Podcast

Our Story

Welcome!

A little bit more about

D

Our Story

Welcome!

A little bit more about

After my daughter was born, I found myself completely unsatisfied with what the market had to offer in terms of beautiful, functional apparel for new moms.

I already knew I was picky.

But being a new mom threw this into overdrive.

Was it so hard to find something high quality, beautiful, luxurious, functional, stretchy, easy to dress up or dress down, made in the USA, produced ethically and sustainably, not frumpy, flattering, and truly nursing-friendly (not just a v-cut you can pull down and therefore deemed sufficient) . . . . ?

Oh wait. Yeah, it was. 

Meet the Founder

Now, several years (and too many hours of frustrated shopping and staring into my closet's abyss) later, I decided to actually do something constructive rather than continue to complain.

Perhaps I should introduce myself: Hello there! 👋 I'm Nancy DeMaria and I am the founder of this company and chief mama-in-residence. I designed the Workhorseâ„¢ dress, our signature dress for women, according to my picky—*ahem, I mean*—my oh-so-high standards. 

Finally, a dress that meets my long list of qualifications, not only in its design but in its production from start to finish: All our dresses are made in the USA by expert dressmakers paid 3x a living wage. Our fabrics are knitted and printed in the USA using less than a thimble of water, purchased at local family-owned fabric stores, and acquired from vintage sources. We offer complimentary repairs for life. No fabric scraps end up in a refill—we collaborate with programs like the Rare Bear Sew-In for children with rare diseases. 

By the way, I may as well go ahead and tell you that we rarely offer sales. Our prices reflect fair labor practices, quality materials, and intentional design—all of which are unaffected by the traditional cycle of fast fashion consumerism. 😘

What an honor and a delight it is to connect with others who feel as strongly about good design as I do. My mission with this work is to make life better for mothers, babies, and families. Are you with me? Then go ahead, indulge in sustainable, easy-to-wear luxury for new mom life and beyond. Here's to all my fellow high-standard new moms out there—Cheers!


Warmly,






Nancy DeMaria
MOTHER & FOUNDER


Decorating early for Christmas. Historic/haunted walking tours. Barre workouts. Stand-up comedy, Oysters + fries and a refreshing Moscow Mule.

Never compromising. Paying our dressmakers 3x a living wage. Creating elevated garments befitting their Lifetime Repairs Guarantee. 

What We're known for

We LOVE

Nancy DeMaria and
daughter, C. (age 4)

After my daughter was born, I found myself completely unsatisfied with what the market had to offer in terms of beautiful, functional apparel for new mothers.

I already knew I was picky.

But being a new mom threw this into overdrive.

Was it so hard to find something high quality, beautiful, luxurious, functional, stretchy, easy to dress up or dress down, made in the USA, produced ethically and sustainably, not frumpy, flattering, and truly nursing-friendly (not just a v-cut you can pull down and therefore deemed sufficient) . . . . ?

Oh wait. Yeah, it was. 

Meet the Founder

Now, several years (and too many hours of frustrated shopping and staring into my closet's abyss) later, I decided to actually do something constructive rather than continue to complain.

Perhaps I should introduce myself: Hello there! 👋 I'm Nancy DeMaria and I am the founder of this company and chief mama-in-residence. And I designed the Workhorse™ dress, our signature dress for women, according to my picky—*ahem, I mean*—my oh-so-high standards.

Finally, a dress that meets my long list of qualifications, not only in its design but in its production from start to finish: All our dresses are made in the USA by expert dressmakers paid 3x a living wage. Our fabrics are knitted and printed in the USA using less than a thimble of water, purchased at local family-owned fabric stores, and acquired from vintage sources. We offer complimentary repairs for life. No fabric scraps end up in a refill—we collaborate with programs like the Rare Bear Sew-In for children with rare diseases.

By the way, I may as well go ahead and tell you that we rarely offer sales. Our prices reflect fair labor practices, quality materials, and intentional design—all of which are unaffected by the traditional cycle of fast fashion consumerism. 😘

What an honor and a delight it is to connect with others who feel as strongly about good design as I do. My mission with this work is to make life better for mothers, babies, and families. Are you with me? Then go ahead, indulge in sustainable, easy-to-wear luxury for new mom life and beyond. Here's to all my fellow high-standard new moms out there—Cheers!

Warmly,






Nancy DeMaria
MOTHER & FOUNDER


Decorating early for Christmas. Historic/haunted walking tours. Barre workouts. Stand-up comedy, Oysters + fries and a refreshing Moscow Mule.

Never compromising. Paying our dressmakers 3x a living wage. Creating elevated garments befitting their Lifetime Repairs Guarantee. 

What We're known for

We LOVE

Nancy DeMaria and daughter, C. (age 4)

Take the Quiz!

What's Your New Mom Style?

You’re not a regular mom—you’re a cool mom. 

Your wardrobe should be, too. Discover how to create a capsule wardrobe that makes you feel aligned and luxurious, so that you can spend your energy on other things.

(Like raising a tiny human. Ahem.)

Take the Quiz